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Obstacle races and mud runs have become all the rage over the past few years. The Tough Mudder organization alone saw over 2 million people participate at their events last year. The Spartan Race is another version of the obstacle race that is geared for intensely competitive people who want to be physically pushed to their limit. You will also find any number of other versions of an obstacle race or mud run in smaller communities around the country. If your participants want to race or just want the accomplishment of finishing, everyone has a smile on their dirty faces at the finish line of these events. Here are some considerations for adding one to your calendar of events.
For the past few decades the Baby Boomers have been on the top of the heap and wielded the largest influence when it comes to marketing value. These folks are mostly retired with plenty of free time and disposable income. They are still a force to be reckoned with, but the Millennials now outnumber the silver-haired foxes and comprise the largest demographic in the United States.
Look at any race calendar these days and you will find dozens of events within driving distance of your town that you can choose to participate in and support. New ones pop up every year. If you already have your event established and are enjoying some level of community support, now is the time to make sure that your participants keep you at the top of their list when it comes time to decide where to spend their registration dollars.
They do not call dogs man’s best friend for nothing. They are members of our family that can be as important to us as our children, except the dogs follow directions better and are not as messy. People like to take their furry friends with them everywhere these days. Running events are no exception. So why not put on an event that caters to 45% of the households that have at least one of the 78 million dogs in this country!