Like many great products and services, RaceDirector was built out of necessity. As an avid runner, in 2013 founder Craig Rowe decided to organize a local 5k race, the Downtown Willoughby 5k. After researching different options to help accept online race registrations, he decided to build the full management system for his race.
After the first Downtown Willoughby 5k sold out at 1,500 runners, he designed a system that other race directors could use, for any number of races per year.
In March of 2018, he handed RaceDirector.com off to imATHLETE, who he knew could entrust to continue the legacy of the platform, but with greatly expanded feature sets and world-class support