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RaceDirector Blog

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Learn tips for organzing a successful race, along with tutorials and help for getting the most out of your RaceDirector account.

Marketing Your Event to Millennials

Marketing Your Event to Millennials

For the past few decades the Baby Boomers have been on the top of the heap and wielded the largest influence when it comes to marketing value. These folks are mostly retired with plenty of free time and disposable income. They are still a force to be reckoned with, but the Millennials now outnumber the silver-haired foxes and comprise the largest demographic in the United States.

Recent RaceDirector Posts

How to Use Facebook Live to Promote Your Event

Over the past few months here at RaceDirector, we are sure that you have noticed when scrolling your Facebook feed, it seems every other post is someone who was "Live". In the month of October, that was mostly politicians vying for votes. Keep reading to learn how Facebook Live can help your race get in front of more eyeballs.

Using Video to Market your Next Race

Video is the king on the internet when it comes to user engagement. When used effectively, video can benefit your online marketing efforts, sales, and branding of your race. Just as race photos are important to marketing your race for years to come, video can be even more effective.

Marketing Your Race on Facebook

Facebook offers huge scale and tightly focused targeting like few other marketing platforms. Today, we'll discuss some tips for helping you get the most from Facebook when marketing your race, without spending a penny.